By acknowledging the importance social media plays in our everyday lives, we can begin to understand how psychological marketing techniques that are used online influence our spending habits. Psychological marketing utilises well…
What is The Kapferer Brand Identity Prism
Firstly, what is a brand identity? A brand identity is how a company wants the target market to view their business. However, this is often confused with a company’s brand image, which…
What is Branding and Why is it Important?
What is Branding? Branding is a practice in which a company markets itself to be recognisable. This may include factors such as the business’ trade name, logo and promotional ploys and merchandise.…
The Importance of a Website
In the modern Internet age most people are using websites to make informed and logical decisions when it comes to purchases or for employing the services of others. In a study conducted…
The Secrets of Marketing to Millennials
What does Millennial Mean? Trying to define Millennial is somewhat difficult task and has often lead to ambiguous definitions. Adjective Of or relating to a millennium or the millennium Worthy or suggestive…