Firstly, what is a brand identity? A brand identity is how a company wants the target market to view their business. However, this is often confused with a company’s brand image, which…
Branding & Graphic Design
What is Branding and Why is it Important?
What is Branding? Branding is a practice in which a company markets itself to be recognisable. This may include factors such as the business’ trade name, logo and promotional ploys and merchandise.…